Custom Font
I created a custom font based on the Jewish star to craft the logos (below). The Jewish star refers to Magneto’s dark past in internment camps and the very sharp angles representing his anger.
Download the font
Primary & Secondary Marks
Colors & Graphic Element
The color palette is made up of only two colors: black and a bright red. Black is for the darkness of Magneto’s past and red is for his perpetual anger. The graphics used show not only magnetic force but also the darkness that takes over.
As you enter the Magneto Museum, you immediately see the ticket and information desk. It is split in two sections to provide organized service to customers. A directory with maps of each floor is located near the desk for customers to look at after buying their tickets. They can also pick up a brochure with the same information and more.
The writing on the steps of stairs gives a timeline of Magneto’s life from oldest at the bottom to most recent at the top.
The elevators reintroduce the concept of the Jewish star. When the elevator arrives and is heading up, an arrow point upwards lights up with red LEDs. When the elevator arrives and is going down, the arrow pointing down lights up in the same way.
Iconography
Icons guide visitors throughout the museum. They can be seen on the floor, on the walls, as well as on signs that protrude from walls. Icons are used in conjunction with labels to indicate public areas such as the café, the gift shop, and the food court.
To provide a safe and comfortable museum experience for all visitors, two types of restrooms are provided on each floor. On one side, a divided male and female restroom and on the other side an all gender restroom for those who feel uncomfortable using the male or female restrooms. As Magneto once said: “there will be no war, today.” Using the restroom should not lead to violence.
