Sustainable Cities Institute

Rebranding an organization that matters


BACKGROUND

“The National League of Cities' Sustainable Cities Institute provides cities and sustainability professionals with timely, vetted, and practical resources to identify and implement solutions to advance their goals and strengthen their communities.” –Sustainable Cities Institute


ABOUT THE LOGO

The four rectangles arranged in an S shape represent both the top view of buildings in a city and windows of a building. The rectangles morphing into a leaf shape to indicate the organization’s adaptability and search for constant improvement of society’s impact on the environment. The shapes are connected to emphasize the organization’s goal to connect people to the environment. The final symbol is tilted to the right slightly to indicate the organization’s innovative mindset.


SKILLS

Branding


RESEARCH TEAM

Catherine Escoto
Bernadette Faller
Peter Nguyen


SPECIAL THANKS

Professor Joe Miller

Logo Sketches




Primary Logo

Logo

Secondary Logo

Logo

Primary Color

Primary Color

Secondary Colors

Secondary Colors

Primary & Secondary Fonts

Typography



Business Papers
Bags
Vehicle and Signage Phone Application Phone Application

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